Megan De Salvo Named 2016 CEO Shooting Star Recipient
Megan De Salvo, Director of Marketing, Edge One Media, has been named the 2016 Tigard Chamber CEO Shooting Star. This award is given to recognize a member’s significant achievement in the launch and implementation of a new program/organization within the Tigard Chamber that has greatly benefited the chambers brand, its members and its visibility.
In September 2014, Megan working directly with the Tigard Chamber CEO, launched the first ever chamber marketing committee, soliciting key volunteer committee members and setting out a monthly meeting schedule. The initial goal of the committee was to work on the rebranding of the Tigard Chamber in preparation for its 60th anniversary, creating a brand, color scheme and imagery that connected with current members, reflected the Tigard Chamber culture and mission and was attractive to prospective members.
Through regular meetings and offline work, Megan developed a marketing survey to gain member feedback on the Tigard Chamber. From this feedback, color scheming, imagery and tag line brainstorming was done. Edge One Media provided the graphic design options for committee and board review based on survey results and staff input. The result was a fresh, recognizable new logo/brand, color scheme and tagline that represents the Tigard Chamber, its openness, vibrancy, connections and commitment to growing business.
Additional work of the committee was to create brand consistency across the web, social media and marketing material and determine additional brand/marketing needs such as logo wear, banners, clings and more. Again, design work was done by Edge One Media resulting in a stunning vertical banner for events and a selfie station. All of this was launched and revealed at the end of June 2015, prior to the Tigard Chamber 60th Anniversary.
Following this re-branding effort, Megan recruited new members to the Marketing Committee and has focused the Marketing Committee’s efforts on review of different facets of the chambers marketing communications. This included recommendations for refreshing and streamlining chamber weekly eNews communications and an analysis on the consistency of messaging as well as the most impactful use/best practice of key features of social media platforms for the Tigard Chamber including Facebook, Twitter, LinkedIn and YouTube.
Without Megan launching the marketing committee, a vision of the chamber CEO for the last 5 years, and bringing in the requisite marketing talent to the committee, we would not have a professional strong brand image, tagline and messaging that puts the best foot forward for the Tigard Chamber and its members.
This award recognizes Megan for launching and sustaining the Tigard Chamber Marketing Committee and its key deliverables and the impact it has had on the Tigard Chamber brand, its members and its exposure within the business community. We look forward to the continued contributions of the marketing committee and want to thank Megan for her leadership of this all volunteer group.
Please join us in congratulating Megan on this well-deserved award. Her award will be formally presented with other Tigard volunteer and business awards at Tigard’s 2016 Shining Stars Community Awards Celebration, sponsored by Title Sponsors Center Street Gold & Silver and HomeStreet Bank (King City) and held on Friday, April 29th from 5:30-9 p.m. at Embassy Suites – Washington Square, event location host. With a theme of “Diamonds are Forever”, this elegant themed dinner event includes dinner, silent auction, dessert dash, awards, and more. Tickets are only $45/person. So dress your best and come join us to celebrate Tigard!
For further details about Shining Stars, please contact the Tigard Chamber of Commerce at 503-639-1656 or at email@example.com or go to our webpage at www.tigardchamber.org
About Edge One Media
Our Philosophy. We have been designing and developing websites and marketing plans for over 13 years. We pride ourselves in creating web presences that look great and work better. Our web design and marketing portfolio shows some of the many clients we have worked with both locally and internationally, but what it doesn’t demonstrate is the value those websites and marketing plans have added to their businesses. Certainly, there are many companies who can provide you with the same services, but no one brings you the value we do.
Our Mission. We design innovative, unique, and creative solutions to pair with our clients marketing efforts. We are a collaborative agency who thrives on creating profitable and informative Websites, high-quality Branding, unique Mobile Solutions, and rewarding relationships through Social Media Marketing for our clients. Learn more about Edge One Media at www.edge-one.com
About Tigard Chamber of Commerce (TCC)
The Tigard Chamber (TCC) is a tool that enables and equips your business to be more nimble, reach farther, grow faster and stay ahead of the competition. Our member businesses that are part of the Tigard Chamber, not only leverage each other, but each of these members’ connections and knowledge, as well. It is exponential. Got a business challenge, question or idea, you are not alone as part of the Tigard Chamber. The TCC provides for its members: Connections & Credibility, Learning, Business Advocacy, Cost Savings, Hot Deals and Community Involvement. Learn more at www.tigardchamber.org