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Is Your Business a Car Maker or a Carriage Maker?
Image via Graphic StockHenry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the population who couldn’t…
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How to Seduce the Customer When Your Business Isn’t Sexy
© Can Stock Photo Inc. / docent As business people we sometimes envy those marketers who have “sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to…
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How to Get More Reviews for Your Business
Image via GraphicStock There’s a joke in this title. The easiest way to get more reviews is to stink at what you do. People are always more apt to give a negative review than a positive one. Then there are…
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How to Find Time for Social Media
© Can Stock Photo Inc. / scanrail Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. Social…
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How to Find Great Content Easily
© Can Stock Photo Inc. / gajus If you’ve been looking for ways to market your business, you’ve undoubtedly been told you need to share great content. Creating it is one easy way to find it but who has the…
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How to Create Search Engine Optimized Content
© Can Stock Photo Inc. / redrockerz Google has ushered in the era of big content by assigning increasing importance to it from a search perspective. But it placed one large stipulation on content creation. It has to be “good”…
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How to Create a Content Calendar and Why You Should
Photo via: GraphicStockHow many social networks is your business active on? How often do you post to a blog? How do the topics you cover on both relate to your newsletters and email campaigns? Wait. What? While that sounds like…
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How to Be a Better Leader in Business
© Can Stock Photo Inc. / harishmarnad I’ve compiled some of the most valuable leadership lessons I’ve learned over my career and I wanted to share them with you. Communicate All that You Know The best place to start is…
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How and Why Virtual Networking Works
How and Why Virtual Networking WorksBy Susan Baroncini-Moe – CEO of the digital marketing firm, Business in Blue Jeans. Networking…how many ways there are to do it. Today I’m going to make the case for virtual networking, or “virtual coffee,” as I’ve…
