Have you ever surfed the Interwebs, found an article, and shared it via email or a text message? If so, you’re a dark social media practitioner. But it’s not as bad as it sounds.
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There are no laws in social media but there are norms that dictate how one should treat others and what sorts of interactions get rewarded with shares. If you want to do well in social media for your business, and you want to see interest in your company and sales increase, there are best practices to follow.
Below you’ll find some of the most common mistakes people who are new, or inexperienced in using the platforms, make. If you want to prosper on social, you need to avoid this missteps:
Many business owners think about using video but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment.
Creating video can be incredibly easy and cheap. You can begin with what you probably already have (a webcam, adjustable lighting, and a mic) and use free or inexpensive software to edit (there are many options under $100).
If you have too many customers and you can’t keep up; if your business’ revenue streams are more like Tsunamis, social media is optional for your business. If not, you need to embrace it today. Here’s why:
We are a very mobile society. Businesses can’t count on the foot traffic they once did or people just driving by and stopping in. We’re in our cars, going to the next appointment at lightning speed. There’s no time to just drop in to a new store or business.