Becoming a resource for your customers or clients is one of the first steps to gaining their trust and helping them think of you when they need assistance. If they know, like, and trust you they’re more apt to do business with you. But what type of content can you share to accomplish this? And how can you become a resource for them on the Internet?
As a business owner, you’ve likely heard of the importance of content marketing by now. But if not, here’s the short version of it. Content marketing is producing content on topics of interest to your customers, in a medium they enjoy, at the time that it is relevant to them. If you’re hearing a lot of references to the customer you’ve got the crux of content marketing.
It’s all about the customer.
Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in luck. If not, you have some work to do.
New business owners who haven’t tackled their own marketing before will be shocked at the amount of work needed to be successful at digital marketing (the newfangled kind of marketing that helps people get to know, like and trust you through virtual techniques). It doesn’t seem like there are enough hours in the day.