Search engine optimization is like weather forecasting without models and data. You open up your window and look around. You make plans and try things and look for patterns.
There are people who are happy to give you tips, and there are best practices, but ultimately it’s something that’s always evolving as algorithms are anything but constant. However, optimizing your content and site to place well is essential to minimizing your marketing spend on getting found. Here are a few tips to make your small business competitive on a local level.