Tigard’s 2012 Shining Stars Community Awards Chamber Volunteer of the Year Recipient Named

Brian Castellanos, an Associate Agency Manager with COUNTRY Financial®, is the 2012 Tigard Chamber Volunteer of the Year Award recipient.  The Chamber Volunteer of the Year Award honors a Chamber member who has volunteered many hours of time, talent and energy to the success and growth of the Tigard Chamber.  Bert Tousey and his example of Chamber volunteerism is commitment at its best.  The award recipient is an example of an active member who has sustained their efforts on behalf of the Chamber over a long period of time.  By their efforts, they have made the Tigard Chamber more effective in serving the Tigard community. Brian exemplifies this award through his numerous volunteer activities with the Tigard Chamber.  Brian quickly engaged with the chamber after joining in May 2010.  His volunteer contributions to the Tigard Chamber are numerous and include:Helped repaint the chamber meeting room in September of 2010, along with several other volunteers, giving up part of his Saturday. Leveraged his connections to get the chamber a landscaper who provided a cost effective solution for removal of a dead hedge in the chamber landscaping.  That landscaper has since joined the chamber and maintains our landscaping on a semi-annual basis. Since 2010, Brian has served on the newly formed Fundraising Subcommittee whose role is to look for creative ways to generate additional funds that the chamber can put towards member programs. This has resulted in some residual for the chamber. Was the Title Sponsor for the Sept 2010 Tigard Chamber Annual Golf Tournament  and also joined the Golf Committee. In 2011 Brian stepped up again as the Title Sponsor for the chamber Golf Tournament, and acted as the unofficial chair of the committee. In this role he spent countless hours connecting with the golf course, negotiating tournament pricing/deposits, pro shop credits, clarifying details on cart sponsorships etc.  He also engaged other members in sponsoring, injected some new game holes to enhance the tourney and gathered high value raffle prizes.  Brian set a personal goal to really blow the doors off the tourney. The results were a significant increase in per player and sponsor income as compared to the 2010 tourney. Despite a recent move to a Beaverton office location, Brian has agreed to chair the Golf Committee for 2012 and planning for this years event has already begun. In keeping with his ambassadorial role with the chamber, Brian also became a Member of the Chamber Board of Directors  for the 2011-2012 fiscal year, attending monthly board meetings to review and discuss chamber business in addition to his other chamber volunteer activities. In his tenure with the Tigard Chamber, Brian has recruited 4 businesses into the chamber.  He is always connecting and advocating on behalf of the chamber and has expanded this to include advocacy of the Tigard Area Farmers markets to businesses interested in sponsorship. Brian always brings great energy and a positive outlook to all his interactions with the chamber.  Without volunteers like Brian, the Tigard Chamber would not be the vital, growing organization it is today. The Bert Tousey, Tigard Chamber Volunteer of the Year award will be formally presented with other Tigard volunteer and business awards at Tigard’s 2012 Shining Stars Community Awards Celebration sponsored by Platinum Title Sponsor West Coast Bank and held on Friday, April 27th from 6-9 p.m. at Embassy Suites –Washington Square, event location host.  With a theme of “Escape to a Night in the Caribbean”, thisCaribbeanthemed dinner event includes dinner, silent auction, steel drum music, limbo, awards, and more.  Tickets are only $35/person, dress is casual, tropical.  Come Join Us and celebrate Tigard. For further details about Shining Stars, please contact the Tigard Area Chamber of Commerce at 503-639-1656 or at info@tigardchamber.org  or go to our webpage at www.tigardchamber.org About Tigard Area Chamber of Commerce (TACC) The TACC, established in 1955, is a forward thinking membership organization which provides opportunities for consistent and sustainable long-term business growth!  The TACC is creating a strong, interconnected business community where strength through collaboration and power through partnerships makes Business Soar.  We do this by building a strong local economy, providing business networking, being involved in our community and representing the interests of business with government. About Country Financial® For more than 80 years, we’ve been helping people like you balance your need to protect what you have with your desire to build for the future. Our COUNTRY Financial® representatives are local people you know and trust. They’re knowledgeable, down to earth and backed by a team of professionals. Whether you’re starting your first job, raising a family, putting your children through college or nearing retirement, we can provide a tangible plan for your future financial security. Let us put our experience and financial strength to work for you. http://www.countryfinancial.com/  

MINIMUM WAGE FACTS

The Tigard Chamber since last year has taken a no position on increasing minimum wage in Oregon.  We are concerned about the impact to business, our residents and our economy.  We are opposed to a significant increase in minimum wage for the following reasons.1.Raising the minimum wage would raise costs for fixed income seniors with no ability to pay for increases  2.Oregon economists estimate increasing Oregon’s minimum wage to $12/hr will cause a reduction of 52,000 jobs statewide  3.There will be a negative impact on small business because they don’t have the ability to absorb the increased costs  4.Minimum wage workers at $12/hr would no longer qualify for Oregon Health Plan and would be forced to pay additional health care costs wiping out the increase in their earnings.  5.Increases in minimum wage would force non-profit charitable organizations to cut back on services Business leadership did come to the table to work on alternative minimum wage proposals which were circumvented by the Governor’s own Minimum Wage Proposal.  Read about business efforts herewhich included representatives from the Eugene Area Chamber of Commerce, Northwest Grocery Association, Oregon Business Association, Oregon Health Care Association, Oregon Association of Nurseries, Portland Business Alliance Some background facts on Oregon Minimum Wage: (1)Oregon’s minimum wage is currently: $9.25/hour.  It is automatically indexed each year based on Portland consumer price index (CPI). $2.00/hour more than the federal minimum wage. the 8th highest state minimum wage in the US. (2)Oregon minimum wage statistics (Current Population Survey Data by US Census and US Dept of Labor): Only 8% of state’s workforce earns minimum wage Only 30% of minimum wage earners are single adults, or 2.4% of the state’s workforce Only 15% of minimum wage earners are single parents, or 1.2% of the states workforce Average income of an Oregon family with a minimum wage earner is $42,000/yr The answer to low wages & poverty?  Get Oregon’s economy moving, make it easier for business to grow and create family wage jobs here in our local communities.  (4)The Governor’s minimum wage proposal will: Raise costs on fixed income seniors who can’t afford it Cause a reduction of 55,000 jobs that our local communities desperately need Severely damage small business ability to compete and grow in Oregon because they can’t absorb the costs Make it harder for people to qualify for the Oregon Health Plan and cause them to lose additional income on increased health care and daycare costs. Would force local nonprofit charitable organizations to cut back on critical services. Click the links for more information on positions on minimum wage by business groups previously working on a minimum wage proposal including the Portland Business Alliance and the Oregon Restaurant and Lodging Association (ORLA)

How to Give Your Business a Facelift

Businesses need to evolve periodically. Whether you like it or not, you have to look at the trends going on around us and make decisions accordingly. These decisions may involve reaching out to a new demographic, offering new services or products, or changing the way you do things like tailoring your marketing writing to Google’s ever-changing rules.

If it’s been a while since you’ve innovated in your business, now might be the time to consider a facelift.

Many business owners embrace tradition and refuse to yield. That worked for Blockbuster, too. But seriously, no one stopped watching movies. They just changed the way they did it. The same may be true of your business. To keep from closing your doors, you need to watch for trends. Here are a few that may influence how you think about your business.

Three Not-So-New Trends That Are Shaping Today’s Businesses

When you talk innovation, very few people have the intestinal fortitude to be on the bleeding edge of adopting completely new approaches. That’s why this article features trends that aren’t so new that they haven’t been tested but are still new enough that they may give you some exciting ideas.

Subscription Boxes

If you sell products, you may have been watching this trend. Today, you can get hobbies, pet toys, clothing, beauty products, razors, books, teas, coffee, wine, fitness equipment, snacks, dinner, and so much more sent to you weekly or monthly. They have sample and full-sized boxes. Some companies allow you to control your selections, delivery frequency, preferences, and many other customizable options.

But for most of the boxes, you don’t know what’s coming in them until they arrive (or you see an early opener on YouTube). The boxes always boast a value of more than you pay for the subscription service.

Why it works: it surprises and delights recipients. Often it streamlines something they need or want and offers an attractive entry price. Many box services use word of mouth and offer discount codes to influencers in their target market like mommy bloggers or YouTube beauty experts.

Divesting Resources

It used to be when you started a company, you needed to invest in resources and other start-up expenses. These days, a new type of business is putting that onus on contractors. Airbnb, Uber, Lyft, and others aren’t ponying up the necessities for their business operation, contractors are. From homes to cars, boats to crafts, there are businesses that are building their entire empire on things they don’t own or need to worry about maintaining.

They pay their contractors a portion or charge them a fee to be listed on their site. Some of them cover the contractors under an insurance policy to ensure the property is protected but the contractor is in charge of their own maintenance, production, and other critical components.

Another idea that’s similar is how direct marketing companies work. They make the product and then have an army of contractors sell it for them. Each contractor runs their operation as a mini business adhering to the manufacturer’s rules for selling and they receive a commission when they move product.

Why it works: fewer start-up costs to hamper growth.

Reshaping a Mission

The final trend that more companies are embracing is telling their “why,” and in doing so, embracing a culture of giving back. Many businesses find a cause to support now and give a portion of proceeds (either of the whole business or a particular product line) to that group or cause.

Why this works: a study has found that young people (especially) are willing to pay more for a product that supports a good cause.

If it’s been a while since you rethought your business strategy, it might be time to open yourself up to some of the newer trends out there. These ideas won’t work for every business so consider your offerings and your target market before making any big decisions. However, you might just find that these ideas get you thinking about one that’s an even better fit for your operation.


Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and WritersWeekly. She is a regular blogger at Frankjkenny.com and the Event Manager Blog.  

Christina is a bookish writer on a quest to bring great storytelling to organizations everywhere.

Welcome to the Gutenberg Editor

Of Mountains & Printing Presses

The goal of this new editor is to make adding rich content to WordPress simple and enjoyable. This whole post is composed of pieces of content—somewhat similar to LEGO bricks—that you can move around and interact with. Move your cursor around and you’ll notice the different blocks light up with outlines and arrows. Press the arrows to reposition blocks quickly, without fearing about losing things in the process of copying and pasting.

What you are reading now is a text block, the most basic block of all. The text block has its own controls to be moved freely around the post…

… like this one, which is right aligned.

Headings are separate blocks as well, which helps with the outline and organization of your content.

A Picture is worth a Thousand Words

Handling images and media with the utmost care is a primary focus of the new editor. Hopefully, you’ll find aspects of adding captions or going full-width with your pictures much easier and robust than before.

Beautiful landscape
If your theme supports it, you’ll see the “wide” button on the image toolbar. Give it a try.

Try selecting and removing or editing the caption, now you don’t have to be careful about selecting the image or other text by mistake and ruining the presentation.

The Inserter Tool

Imagine everything that WordPress can do is available to you quickly and in the same place on the interface. No need to figure out HTML tags, classes, or remember complicated shortcode syntax. That’s the spirit behind the inserter—the (+) button you’ll see around the editor—which allows you to browse all available content blocks and add them into your post. Plugins and themes are able to register their own, opening up all sort of possibilities for rich editing and publishing.

Go give it a try, you may discover things WordPress can already add into your posts that you didn’t know about. Here’s a short list of what you can currently find there:

  • Text & Headings
  • Images & Videos
  • Galleries
  • Embeds, like YouTube, Tweets, or other WordPress posts.
  • Layout blocks, like Buttons, Hero Images, Separators, etc.
  • And Lists like this one of course 🙂

Visual Editing

A huge benefit of blocks is that you can edit them in place and manipulate your content directly. Instead of having fields for editing things like the source of a quote, or the text of a button, you can directly change the content. Try editing the following quote:

The editor will endeavour to create a new page and post building experience that makes writing rich posts effortless, and has “blocks” to make it easy what today might take shortcodes, custom HTML, or “mystery meat” embed discovery.

Matt Mullenweg, 2017

The information corresponding to the source of the quote is a separate text field, similar to captions under images, so the structure of the quote is protected even if you select, modify, or remove the source. It’s always easy to add it back.

Blocks can be anything you need. For instance, you may want to add a subdued quote as part of the composition of your text, or you may prefer to display a giant stylized one. All of these options are available in the inserter.

You can change the amount of columns in your galleries by dragging a slider in the block inspector in the sidebar.

Media Rich

If you combine the new wide and full-wide alignments with galleries, you can create a very media rich layout, very quickly:

Accessibility is important don't forget image alt attribute

Sure, the full-wide image can be pretty big. But sometimes the image is worth it.

The above is a gallery with just two images. It’s an easier way to create visually appealing layouts, without having to deal with floats. You can also easily convert the gallery back to individual images again, by using the block switcher.

Any block can opt into these alignments. The embed block has them also, and is responsive out of the box:

You can build any block you like, static or dynamic, decorative or plain. Here’s a pullquote block:

Code is Poetry

The WordPress community

If you want to learn more about how to build additional blocks, or if you are interested in helping with the project, head over to the GitHub repository.


Thanks for testing Gutenberg!

👋