Do you need more customers? Are traditional ways of increasing revenue not working for you?
That may be because today's customers want to get to know you as a business. One way to help make that happen is by participating in social media. Another way is by hosting an in-person event.
Whether you host a business event in partnership with a charity to help them raise money or simply have a sidewalk sale, a special business event can help bring people in and show them a new side to your business.
People buy from those they know, like, and trust. “Knowing” comes from marketing and advertising. “Like” is cultivated by showing potential customers your human and endearing side. But how in the world do you help someone with minimal interaction with you and your business, trust you?
It’s not as hard as you may think.
No one wants to talk about sexual harassment. I didn’t even want to write the article. It made me uncomfortable. But harassment (and cybersecurity) is one of the biggest issues facing businesses today. The main reason so many businesses are vulnerable to these threats is that no one thinks it can happen to them.
Whether you’re attending a local chamber business expo or a trade industry show, you want to showcase your best self. Of course, that means sending a good team that represents your business well, having an enticing set up, and giving away something worthwhile in the eyes of the attendees.
But what can you do to really stand out from the crowd at your next business expo?
Here are a few things you might not have thought of:
Whether you like it or not, the mega-retailer is influencing your customers. Its search and suggestions are impacting buyer expectations. Their insanely speedy delivery (especially in urban areas and locations where they have warehouses) has now made it easier to order online and have it delivered than it is to go and pick it up.
With Amazon, it’s a love-hate relationship.
And if you’re in competition with them, we already know which side of that argument you are probably on.
There are things you can learn from the retail giant.
Unless you just like wasting a lot of your time, one of the only reasons to be on social media for business is to engage your audience. Maybe you could also argue that it’s to build a larger audience. If that’s the case, engagement is still where you must start. Social media platforms have become increasingly sophisticated and selective in what they show to whom. For that reason, without engagement (or money), you can’t build an audience.
Maybe you read this title and thought: I don’t have time to read that. I’m too stressed! If you are, take a moment and read this anyway. If you can cut down on your stress levels not only are you less likely to get ill this holiday season, you’ll enjoy it more.
Come on. It will only take 3 minutes. Think of it as an investment in your business.
Emojis are wildly popular on social media and personal correspondence but should they be used in business emails and posts? The answer might surprise you.
Each year the Tigard Chamber of Commerce partners with Pride Disposal, over 80 Tigard Chamber members, and sponsors to give away three $1,000 scholarships to high school seniors.
The 2018 scholarship application is now open! The scholarship deadline February 22, 2018 by 4 PM. We will formally award the scholarship at the Tigard Shining Stars Community Awards Gala on April 27, 2018.
Criteria for applicants include: