Author Archives: Tigard Chamber of Commerce
Businesses need to evolve periodically. Whether you like it or not, you have to look at the trends going on around us and make decisions accordingly. These decisions may involve reaching out to a new demographic, offering new services or products, or changing the way you do things like tailoring your marketing writing to Google’s ever-changing rules.
If it’s been a while since you’ve innovated in your business, now might be the time to consider a facelift.
Many business owners embrace tradition and refuse to yield. That worked for Blockbuster, too. But seriously, no one stopped watching movies. They just changed the way they did it. The same may be true of your business. To keep from closing your doors, you need to watch for trends. Here are a few that may influence how you think about your business.
Three Not-So-New Trends That Are Shaping Today’s Businesses
When you talk innovation, very few people have the intestinal fortitude to be on the bleeding edge of adopting completely new approaches. That’s why this article features trends that aren’t so new that they haven’t been tested but are still new enough that they may give you some exciting ideas.
If you sell products, you may have been watching this trend. Today, you can get hobbies, pet toys, clothing, beauty products, razors, books, teas, coffee, wine, fitness equipment, snacks, dinner, and so much more sent to you weekly or monthly. They have sample and full-sized boxes. Some companies allow you to control your selections, delivery frequency, preferences, and many other customizable options.
But for most of the boxes, you don’t know what’s coming in them until they arrive (or you see an early opener on YouTube). The boxes always boast a value of more than you pay for the subscription service.
Why it works: it surprises and delights recipients. Often it streamlines something they need or want and offers an attractive entry price. Many box services use word of mouth and offer discount codes to influencers in their target market like mommy bloggers or YouTube beauty experts.
It used to be when you started a company, you needed to invest in resources and other start-up expenses. These days, a new type of business is putting that onus on contractors. Airbnb, Uber, Lyft, and others aren’t ponying up the necessities for their business operation, contractors are. From homes to cars, boats to crafts, there are businesses that are building their entire empire on things they don’t own or need to worry about maintaining.
They pay their contractors a portion or charge them a fee to be listed on their site. Some of them cover the contractors under an insurance policy to ensure the property is protected but the contractor is in charge of their own maintenance, production, and other critical components.
Another idea that’s similar is how direct marketing companies work. They make the product and then have an army of contractors sell it for them. Each contractor runs their operation as a mini business adhering to the manufacturer’s rules for selling and they receive a commission when they move product.
Why it works: fewer start-up costs to hamper growth.
Reshaping a Mission
The final trend that more companies are embracing is telling their “why,” and in doing so, embracing a culture of giving back. Many businesses find a cause to support now and give a portion of proceeds (either of the whole business or a particular product line) to that group or cause.
Why this works: a study has found that young people (especially) are willing to pay more for a product that supports a good cause.
If it’s been a while since you rethought your business strategy, it might be time to open yourself up to some of the newer trends out there. These ideas won’t work for every business so consider your offerings and your target market before making any big decisions. However, you might just find that these ideas get you thinking about one that’s an even better fit for your operation.
Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and WritersWeekly. She is a regular blogger at Frankjkenny.com and the Event Manager Blog.
Christina is a bookish writer on a quest to bring great storytelling to organizations everywhere.
Of Mountains & Printing Presses
The goal of this new editor is to make adding rich content to WordPress simple and enjoyable. This whole post is composed of pieces of content—somewhat similar to LEGO bricks—that you can move around and interact with. Move your cursor around and you’ll notice the different blocks light up with outlines and arrows. Press the arrows to reposition blocks quickly, without fearing about losing things in the process of copying and pasting.
What you are reading now is a text block, the most basic block of all. The text block has its own controls to be moved freely around the post…
… like this one, which is right aligned.
Headings are separate blocks as well, which helps with the outline and organization of your content.
A Picture is worth a Thousand Words
Handling images and media with the utmost care is a primary focus of the new editor. Hopefully, you’ll find aspects of adding captions or going full-width with your pictures much easier and robust than before.
Try selecting and removing or editing the caption, now you don’t have to be careful about selecting the image or other text by mistake and ruining the presentation.
The Inserter Tool
Imagine everything that WordPress can do is available to you quickly and in the same place on the interface. No need to figure out HTML tags, classes, or remember complicated shortcode syntax. That’s the spirit behind the inserter—the
(+) button you’ll see around the editor—which allows you to browse all available content blocks and add them into your post. Plugins and themes are able to register their own, opening up all sort of possibilities for rich editing and publishing.
Go give it a try, you may discover things WordPress can already add into your posts that you didn’t know about. Here’s a short list of what you can currently find there:
- Text & Headings
- Images & Videos
- Embeds, like YouTube, Tweets, or other WordPress posts.
- Layout blocks, like Buttons, Hero Images, Separators, etc.
- And Lists like this one of course 🙂
A huge benefit of blocks is that you can edit them in place and manipulate your content directly. Instead of having fields for editing things like the source of a quote, or the text of a button, you can directly change the content. Try editing the following quote:
The editor will endeavour to create a new page and post building experience that makes writing rich posts effortless, and has “blocks” to make it easy what today might take shortcodes, custom HTML, or “mystery meat” embed discovery.Matt Mullenweg, 2017
The information corresponding to the source of the quote is a separate text field, similar to captions under images, so the structure of the quote is protected even if you select, modify, or remove the source. It’s always easy to add it back.
Blocks can be anything you need. For instance, you may want to add a subdued quote as part of the composition of your text, or you may prefer to display a giant stylized one. All of these options are available in the inserter.
You can change the amount of columns in your galleries by dragging a slider in the block inspector in the sidebar.
If you combine the new wide and full-wide alignments with galleries, you can create a very media rich layout, very quickly:
Sure, the full-wide image can be pretty big. But sometimes the image is worth it.
The above is a gallery with just two images. It’s an easier way to create visually appealing layouts, without having to deal with floats. You can also easily convert the gallery back to individual images again, by using the block switcher.
Any block can opt into these alignments. The embed block has them also, and is responsive out of the box:
You can build any block you like, static or dynamic, decorative or plain. Here’s a pullquote block:
Code is PoetryThe WordPress community
If you want to learn more about how to build additional blocks, or if you are interested in helping with the project, head over to the GitHub repository.
Thanks for testing Gutenberg!