Content creation takes a lot of time and energy in trying to find things that appeal to your audience. But a lot of the challenge is in thinking about what to post. If you know your audience well, it becomes infinitely easier to create and curate content they’ll enjoy.The Three Rules of Good Content Before covering items from your daily life that would make good business content, remember that all good content keeps in mind the three rules. The highest shared content does at least one of these three things. It: Entertains Educates Inspires If you can do these things for your target audience, they are more likely to share your posts. Finding Content in Your Daily Life Why is finding content in your daily life important? Because it keeps you from having to dig around and spend a lot of time creating what isn’t natural for you. The kind of content in the following suggestions are things you’re already doing and you can naturally capture those things in words, images, or videos to help make stronger connections with your audience. Best of all, because they’re things you’re already doing or experiencing, they’re super easy and don’t require elaborate sets or set up. The key to all of these pieces of content is creating something people can identify with and will want to be a part of. All of these ideas invite people in to your world, and thus, help them to better decide that they want to be a part of what you’re doing. Ideas for Content in Things You’re Already Doing Most of these can easily become word posts, image memes, images, video, or even Live events. Vary the format and use the one your audience responds to most. Test out the formats and see which type gets the most shares. Your morning routine. What do you do and how do you do it? Many people are looking for tips to make their mornings more efficient. How you take your coffee. Share an image of your favorite morning beverage and then ask people about theirs. Capture your morning workout or show a funny picture of what it could look like. Ask your audience about theirs. Ask your audience whether they eat or skip the most important meal of the day. Show a picture of your pet sleeping. How do you get to work? What are the scenes along the way? Capture the natural beauty of the world around you. Have your audience pick out your outfit for a special event by giving them two or three choices. Take them on vacation with you by posting videos and pics. If you’re worried about safety and someone breaking in when they know you’re not home, wait until you return to share the content. If you have special language used by your business, like an industry term that no one outside of your industry understands, go out on the streets and ask people what they think it means. Record their answers or go live with them. Just make sure you get some media releases if you plan on using it for business. Ask your audience to tell you what they do in a GIF or emoji. Then try to guess what their job is. Take a picture and ask people to caption it. Share a picture or video of a creature you encounter during the day. Could be your resident business pet or even a grasshopper on your windshield. Take a picture of something very close up and then see if anyone can identify what it is. Ask people what you should have for lunch. Share your favorite question of the day. Invite your audience to a meeting by talking with them Live before it begins. Take them on a tour of your office, complete with stories about the things on your desk. Interview a team member. Talk about what day it is and what that means to you. Wear something funny and show people’s reactions to it. Give people a say in a decision you’re making at work, like should the design on your brochure be this one or this one? Have lunch with your audience virtually and cover a topic that’s important to them. Call it a virtual lunch and learn. Walk them through the apps and tech that help you be your most productive. Introduce them to people who have helped you build your business, like your local chamber or mentor. Think about how you spend your day. You’re performing these tasks and visiting these places and people anyway. Take your audience along for the ride. Not only is it an easy form of content but you’ll likely make some loyal customers that way too. When they see who you are, they can make an educated decision about doing business with you. After all, people do business with those they know, like, and trust and these ideas will help you establish that. Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and the Event Manager Blog. She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.
PRESS RELEASE June 25th, 2018 For Immediate Release: Tigard, Oregon Tigard Chamber Now Accepting Requests for Endorsement Consideration for Tigard Mayor and Tigard City Council Races Advocating for our business members with government is a key objective for the Tigard Chamber. While legislation can either help or hurt our businesses and our local economy, it really starts with the people, legislators and elected officials crafting and voting in that legislation or proposing a measure to the voters. A unique factor for our chamber businesses, is that many which are located in Tigard, have an owner and employees who reside in neighboring cities who can’t vote on a local measure or candidate that would have an impact on their business. For all of these reasons, the Tigard Chamber and its Board of Directors have decided now is the time to move into candidate endorsements as a way of strengthening our members business voice in the local community and economy beginning with the Tigard Mayor and City Council races coming up in November 2018. The Tigard Chamber Board of Directors has created a Candidate Endorsement Committee who will have a non-partisan, fair and equitable process focused on reviewing the qualifications and platforms of candidates in order to endorse those most likely to support business and Tigard Chamber goals, thus increasing the likelihood of pro-business candidates being elected to local offices. The Candidate Endorsement Committee promotes a vibrant business environment by endorsing candidates who support sound public policy that strengthens the business community and the free enterprise system. Declared candidates and those undeclared but considering running for either Tigard Mayor or Tigard City Council positions are encouraged to ask for endorsement consideration. All those asking for consideration will be sent a confidential questionnaire. Completion of the questionnaire is a necessary step in seeking endorsement. Those not completing a questionnaire will not be considered. The deadline to request endorsement consideration is 7/10/18 midnight. Please email your request for endorsement consideration to CEC@tigardchamber.org About the Tigard Chamber Our mission is to be a vibrant, supportive, interconnected business community where strength through collaboration and power through partnership Build & Grow Business. Together. Contact Debi Mollahan, CEO, Tigard Chamber for more information on this press release. Debi@tigardchamber.org or 503-639-1656
Your business will never bring in enough revenue if people don’t know about you. Most businesses don’t fail because their service or product is inferior to everything else on the market. They fail because no one knows about them or they don’t differentiate themselves from the competition.But it doesn’t matter how good your offerings are or how loved they could be. If people don’t know about them, your business will never succeed. Enter advertising. Some businesses think that social media has replaced advertising. It hasn’t replaced it but it has changed it. People don’t want clever taglines anymore. But you still need to get their attention. If you don’t have the budget for Super Bowl ads (or any other major media presentation), then you’ll like these budget-friendly ideas. Social Media Paid Ads In the beginning of social media, businesses could post and get seen. No longer. These days without engagement, only a fraction of your audience will see your posts. Even when they chose to follow you! But… As dismaying as this may seem, social media paid advertising is one of the least expensive forms of advertising out there. It’s not as cheap as it once was but it does have some very good targeting options that can help ensure you will reach people who are most likely in the market for your services or products. Google Remarketing Ever notice that item you were just checking on Amazon appears all over the Internet afterward? That’s not some sort of sign. That’s remarketing or retargeting. It allows you to present paid ads to people who have already shown an interest in your site. Those are the folks who are at least remotely interested in what you have to offer. Since purchases are an emotional buy, “following” people until they make an emotional decision often benefits you. While you’re considering this avenue, don’t forget about Facebook’s pixel that can present targeted information to people who have visited your website in the past. Websites Websites with banner ads often are inexpensive from an advertising perspective. Look for industry experts with websites or online personal pages (like blogs or private online communities) where your ideal demographic hangs out. If they have ads on their site, ask them about their ad policy. They may also have newsletter ad opportunities or may accept advertorials/sponsored content. While the latter falls more under marketing, it can be very valuable in reaching your ideal audience. Ask for details about the website’s demographics and click-throughs and what you get for your advertising money. Finally, it’s important to understand that hard sells aren’t appreciated by anyone. Clever slogans may get noticed in Super Bowl ads and commercial awards shows but your customers are looking for sources that will help them know, like, and trust the person they’re buying from. You need your advertising to be focused on helping and not disrupting your audience. You do this by answering questions and solving problems that they care about. Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and the Event Manager Blog. She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.
Craig Dirksen has been named as the 2018 recipient of the Tigard’s First Citizen award. Named in honor of John E. Cook, this award recognizes someone who has made in-depth, long-term volunteer contributions to the Tigard community over the years. The winner is active, involved, interested, and enthusiastic about making Tigard a nice place to live and work. This individual excels in any area of unpaid endeavor of education, social services, youth work, and community improvement of public services. This award is given in the spirit of all volunteers who remain unknown. The recipient joins the ranks of those previously honored in continually striving to improve the Tigard area.Craig has served as a volunteer in many areas in Tigard for the last 38 years. His volunteerism began when he and his wife Jackie served on the board of the Tigard Soccer Club for several years. That club later became Southside Soccer club. He then moved his volunteerism into many different areas of the City of Tigard on committees and task forces such as the Tigard Parks Board (1.5 years), Tigard Downtown Task Force (4 years), Tigard Budget Committee (6 years), Tigard Transportation Task Force (3.5 Years), Tigard Citizen Involvement Team as a Facilitator (8 years) and Tigard’s Intergovernmental Water Board (3 years). Taking it to another level, Craig served on Tigard City Council as a Council member from 2000 to 2003 when he then was selected by his peers to serve as Interim Mayor of Tigard. As City Councilor, Craig played a major role in the Tigard Mayor’s Youth Forum, the predecessor of the current Tigard Youth Advisory Committee. The citizens of Tigard later elected Craig as Mayor and he held that position until 2014. Craig has also played a large role in the local transportation system, much needed in a community trisected by three major highways. As mentioned earlier, he was on the Tigard Transportation Financial Strategies Task Force and was a member of the Governor’s Transportation Task Force. He was Co-chair for the Yes for Tigard Campaign and is on the SW Corridor Steering Committee. Craig currently serves on the Metro Council representing Tigard, Tualatin and Sherwood. He was selected to represent small cities as Chair on Metro’s Joint Policy Advisory Committee on Transportation (JPACT). Aside from these roles, Craig was previously a member of the Domestic Violence Resource Center Board, and is currently a Royal Rosarian, on the WEA Board of Directors and on the National Policy Board of Transportation for America. As you can see Craig has engaged at a broad level across Tigard and the Portland Metro communities. It is obvious that he has a passion for helping in the place that he lives and its community members. Here are but a few examples of his impact. His tireless advocacy for the acquisition of Parks and Open Space led the city to increase city-owned parks and open space from 288 acres in 2000, to a whopping 550 acres by 2014! The Dirksen Nature Park is named after him and is one of the largest parks in the city’s portfolio. It serves educators as a learning laboratory for science and nature and brings beauty to visitors. Years of advocacy from Mr. Dirksen were validated by Metro’s designation of Barbur Blvd/Pacific Highway corridor as the next Regional Priority Corridor for High Capacity Transit. This transit project will link Tigard to downtown Portland and Tualatin. The designation is a monumental step in addressing citizens’ top priority for their elected officials. While a Tigard City Councilor during Jim Griffith’s Mayorship, Craig was closely involved in the campaign that led to the construction of the current Tigard City Library When an effort failed to find a compromise for the I-5/99W connector, Mr. Dirksen successfully lobbied the Oregon Department of Transportation (ODOT) to have the $3 million allocated for the project transferred to the reconstruction of the McDonald/Pacific Hwy/Gaarde intersection. As an active member of Tigard’s original Downtown Task Force, Craig helped drive a successful ballot measure which created an Urban Renewal District for downtown Tigard. The Knoll at Tigard, a $10.8 million construction project, was the first housing development created in the Downtown Urban Renewal District. In addition, Craig was an advocate for incentive programs for Downtown Tigard to help drive property and business investment and development. One of these was a Façade Improvement Program for Main Street property and business owners. The program provides grants or no-interest loans to “restore and improve” building frontages in the area. It is designed to encourage businesses to make façade improvements by providing professional design assistance and matching funds. These are just a few examples of how Craig Dirksen has served the community of Tigard over a lengthy number of years as well as the impact he has had on the livability of our community. Whether it is improved transportation/connectivity, increases in trails/parks, revitalization in our downtown core through establishment of a URD and various landlord/tenant incentive programs, or his focus on youth from coaching soccer to safer routes to school and making Tigard one of the 100 Best Communities for Young People, Craig has had the best interests of Tigard at heart! Please join us in congratulating Craig on his award and thanking him for all his service to our community. His award will be formally presented with Tigard volunteer and business awards at Tigard’s 2018 Shining Stars Community Awards Gala held on Friday, April 27th from 5:30 to 9 p.m. at the Embassy Suites – Washington Square, our event location host. With a theme of “Masquerade”, this elegant themed event includes a silent auction, dinner, awards ceremony, dessert dash and more. Tickets are $55 per person. Grab your mask and join us to celebrate Tigard! For further details about Shining Stars, please contact the Tigard Chamber of Commerce at 503-639-1656 or at email@example.com or go to our website at www.tigardchamber.org.
SERVPRO of Tigard/ Tualatin & SERVPRO of Beaverton, owned by Kathy Linderman has been selected as the 2018 Tigard Chamber Business of the Year. This award recognizes a chamber business that has made in-depth contributions to the Tigard community through their business. The winner is active, involved, interested, and enthusiastic about continuing to make Tigard a destination of choice for local business. Nominee must be a chamber member in good standing.A 20+ year member of the Tigard Chamber of Commerce, SERVPRO of Tigard/ Tualatin & SERVPRO of Beaverton has been part of the Tigard community for over 27 years. Because of their continuing focus on the community beyond just their business and their desire to make an impact and make their community a better place, we are excited to award them with Tigard Chamber Business of the Year. They have been a large contributor to the Tigard community with their Tigard First Responder 5K. They were the founders and organizers from 2014 to 2017. This event benefited the local chapter of the American Red Cross. They have been a sponsor of many different organizations and associated community events like the Tigard/ Tualatin Relay for Life, Tigard Farmers Market Farm to Table Dinner, and City of Tigard’s Movies in the Park Summer Series. On an educational front SERVPRO also provides free CE classes in their field of expertise for anyone who signs up with certified instructors through their Tigard based classroom. SERVPRO of Tigard/ Tualatin & SERVPRO of Beaverton has also made their presence felt beyond Tigard through sponsorships and fundraising for local schools and charities as well as Toy Drives for Doernbecher Children’s Hospital and renovation of a food distribution area of a local food bank. Please join us in congratulating SERVPRO of Tigard/ Tualatin & SERVPRO of Beaverton on this well-deserved award. This award will be formally presented with other Tigard volunteer and business awards at Tigard’s 2018 Shining Stars Community Awards Gala held on Friday, April 27th from 5:30-9 p.m. at the Embassy Suites – Washington Square, event location host. With a theme of “Masquerade,” this elegant-themed event includes a silent auction, dinner, awards ceremony, dessert dash and more. Tickets are only $55/ person. So grab your mask and come join us to celebrate Tigard! For further details about Shining Stars, please contact the Tigard Chamber of Commerce at 503-639-1656 or at firstname.lastname@example.org. You can also go to our website at www.tigardchamber.org.