Online Marketing

Anatomy of a Great Blog Post

Want a sure-fire way to get more traction on your business blog posts? Make sure each post contains these important pieces.

Many small businesses are starting to realize the importance of good content. But what makes content good? Better yet, what makes for great content? While it starts with something that answers your customers’ questions, entertains them, or inspires them, there are basic pieces you need to include to help the post move the dial on your business and get more shares. This article explains the basic anatomy of great blog posts.

Everything You Need to Know about Incorporating Video in Your Marketing

The hottest trend in content marketing for business is video. It’s everywhere and with multiple social media platforms investing serious resources into video in 2017, you can assume it’s not going away.

Using Video for Your Business

The “old-fashioned” way of using video–and I mean this facetiously because it’s how we did it a year ago—was to sit down and record a video. You then would spend hours editing or paying someone to do it for you.

Can Online Networking Be as Successful as In-person Networking?

Today’s trend of overscheduling is taking its toll on all of us. From work hours that go well over the traditional 8-hour work day to shuttling children or grandchildren to all their different activities; from time volunteering to time dedicated to professional development, who has the hours for networking at a scheduled event? Very few of us.

Yet if you want to grow your business and improve referrals, you have to go out and meet people. Or do you? Is it possible to network online and get the same benefits from it?

HOW DO I IMPROVE MY ORGANIC SEARCH LISTING AS A SMALL BUSINESS?

Search engine optimization is like weather forecasting without models and data. You open up your window and look around. You make plans and try things and look for patterns.

There are people who are happy to give you tips, and there are best practices, but ultimately it’s something that’s always evolving as algorithms are anything but constant. However, optimizing your content and site to place well is essential to minimizing your marketing spend on getting found. Here are a few tips to make your small business competitive on a local level.

5 Cheap, Yet Effective, Ways to Start Using Video in Your Business

Many business owners think about using video but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment.

Creating video can be incredibly easy and cheap. You can begin with what you probably already have (a webcam, adjustable lighting, and a mic) and use free or inexpensive software to edit (there are many options under $100).  

Social Media Isn’t Optional: Why You Need to Start Today

If you have too many customers and you can’t keep up; if your business’ revenue streams are more like Tsunamis, social media is optional for your business. If not, you need to embrace it today. Here’s why:

 We are a very mobile society. Businesses can’t count on the foot traffic they once did or people just driving by and stopping in. We’re in our cars, going to the next appointment at lightning speed. There’s no time to just drop in to a new store or business.

3 Cheap Marketing Ideas for Businesses on a Budget

Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in luck. If not, you have some work to do.

New business owners who haven’t tackled their own marketing before will be shocked at the amount of work needed to be successful at digital marketing (the newfangled kind of marketing that helps people get to know, like and trust you through virtual techniques). It doesn’t seem like there are enough hours in the day.