Online Content

Anatomy of a Great Blog Post

Want a sure-fire way to get more traction on your business blog posts? Make sure each post contains these important pieces.

Many small businesses are starting to realize the importance of good content. But what makes content good? Better yet, what makes for great content? While it starts with something that answers your customers’ questions, entertains them, or inspires them, there are basic pieces you need to include to help the post move the dial on your business and get more shares. This article explains the basic anatomy of great blog posts.

Social Media Isn’t Optional: Why You Need to Start Today

If you have too many customers and you can’t keep up; if your business’ revenue streams are more like Tsunamis, social media is optional for your business. If not, you need to embrace it today. Here’s why:

 We are a very mobile society. Businesses can’t count on the foot traffic they once did or people just driving by and stopping in. We’re in our cars, going to the next appointment at lightning speed. There’s no time to just drop in to a new store or business.

3 Blogging Hacks for Non-Writers

Photo credit: GraphicStock

By now you’ve probably heard how important having a blog is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise.

3 Cheap Marketing Ideas for Businesses on a Budget

Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in luck. If not, you have some work to do.

New business owners who haven’t tackled their own marketing before will be shocked at the amount of work needed to be successful at digital marketing (the newfangled kind of marketing that helps people get to know, like and trust you through virtual techniques). It doesn’t seem like there are enough hours in the day.