Marketing Content

The Mutual Benefit of Content Marketing with the Chamber

As a business owner, you’ve likely heard of the importance of content marketing by now. But if not, here’s the short version of it. Content marketing is producing content on topics of interest to your customers, in a medium they enjoy, at the time that it is relevant to them. If you’re hearing a lot of references to the customer you’ve got the crux of content marketing.

It’s all about the customer.

3 Cheap Marketing Ideas for Businesses on a Budget

Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in luck. If not, you have some work to do.

New business owners who haven’t tackled their own marketing before will be shocked at the amount of work needed to be successful at digital marketing (the newfangled kind of marketing that helps people get to know, like and trust you through virtual techniques). It doesn’t seem like there are enough hours in the day.