Marketing

Everything You Need to Know about Incorporating Video in Your Marketing

The hottest trend in content marketing for business is video. It’s everywhere and with multiple social media platforms investing serious resources into video in 2017, you can assume it’s not going away.

Using Video for Your Business

The “old-fashioned” way of using video–and I mean this facetiously because it’s how we did it a year ago—was to sit down and record a video. You then would spend hours editing or paying someone to do it for you.

Are You Making These Common Social Media Mistakes in Your Business?

There are no laws in social media but there are norms that dictate how one should treat others and what sorts of interactions get rewarded with shares. If you want to do well in social media for your business, and you want to see interest in your company and sales increase, there are best practices to follow.

Below you’ll find some of the most common mistakes people who are new, or inexperienced in using the platforms, make. If you want to prosper on social, you need to avoid this missteps: 

5 Cheap, Yet Effective, Ways to Start Using Video in Your Business

Many business owners think about using video but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment.

Creating video can be incredibly easy and cheap. You can begin with what you probably already have (a webcam, adjustable lighting, and a mic) and use free or inexpensive software to edit (there are many options under $100).  

3 Blogging Hacks for Non-Writers

Photo credit: GraphicStock

By now you’ve probably heard how important having a blog is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise.