Business Tips

IS 2017 THE YEAR TO SIMPLIFY YOUR BUSINESS?

There’s a lot of talk about making life easier–getting rid of clutter, buying less, not making things so complicated. We carry around a powerful multi-tasker that takes pictures, does our banking, keeps us on schedule, and makes phone calls. Some people are even moving to 300 square feet homes to minimize the things in their lives.

Yes, simple is in. But is it time to simplify your business?

The answer is probably yes.

HOW DO I IMPROVE MY ORGANIC SEARCH LISTING AS A SMALL BUSINESS?

Search engine optimization is like weather forecasting without models and data. You open up your window and look around. You make plans and try things and look for patterns.

There are people who are happy to give you tips, and there are best practices, but ultimately it’s something that’s always evolving as algorithms are anything but constant. However, optimizing your content and site to place well is essential to minimizing your marketing spend on getting found. Here are a few tips to make your small business competitive on a local level.

4 WAYS TO TAKE YOUR BUSINESS TO THE NEXT LEVEL

Two friends gather on a porch after a long day’s work. The one friend’s old dog comes to join them. The hound circles the area a few times and lays down right on the one popped-up nail on the decking. The friends shake their heads because the dog does this same thing every night.

“Why do you think he does that? There’s a whole porch and he chooses the spot with the popped up nail. Think he’s trying to tell me something?” the owner asked his friend.

The friend shook his head.

WHAT DOES EMOTIONAL INTELLIGENCE HAVE TO DO WITH BUSINESS?

There are trends in business that seem like they are dreamed up by coaches selling services. The difficulty today is in identifying which ones are necessary to your business and which ones you can sit on the sidelines watching for a while. Some will turn out to be fads, and you needn’t bother. Others will become important parts of doing business.

GIVE PROSPECTS SOMETHING TO CRAVE: VANILLA ISN’T IT

You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will protest against vanilla. It doesn’t rile feathers, cause riots in the streets, or inflame protests. It simply is. But it also doesn’t excite or delight people. It doesn’t arouse an emotion. It doesn’t satiate a need. It fills a space, nothing more.

You will never build a beloved brand around being vanilla, by providing something everyone abides by, but no one fully enjoys from the depth of their being.

5 BEST APPS FOR IMPROVING YOUR PRODUCTIVITY

Adopting new technology isn’t easy, but when you find something that works and increases your productivity, you kick yourself for not having done it sooner. That’s how I feel about Buffer’s Pablo and Adobe’s Spark. But this article isn’t about image software (although those two I mentioned are game-changing – and free!! -- and you need to check them out).

5 Cheap, Yet Effective, Ways to Start Using Video in Your Business

Many business owners think about using video but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment.

Creating video can be incredibly easy and cheap. You can begin with what you probably already have (a webcam, adjustable lighting, and a mic) and use free or inexpensive software to edit (there are many options under $100).  

3 Blogging Hacks for Non-Writers

Photo credit: GraphicStock

By now you’ve probably heard how important having a blog is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise.

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