By now most of us have part of our lives in the cloud. Family photos, videos, home entertainment, sure. But there are some business owners who are still hesitant in giving everything over to an “entity” they can’t see, touch, or visit. If you’re considering cloud services and placing all of your business’ data assets in the cloud, read on.
Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in luck. If not, you have some work to do.
New business owners who haven’t tackled their own marketing before will be shocked at the amount of work needed to be successful at digital marketing (the newfangled kind of marketing that helps people get to know, like and trust you through virtual techniques). It doesn’t seem like there are enough hours in the day.
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Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the population who couldn’t previously afford them.
If you have too many customers and you can’t keep up; if your business’ revenue streams are more like Tsunamis, social media is optional for your business. If not, you need to embrace it today. Here’s why:
We are a very mobile society. Businesses can’t count on the foot traffic they once did or people just driving by and stopping in. We’re in our cars, going to the next appointment at lightning speed. There’s no time to just drop in to a new store or business.
Measure 97, (formerly known as IP 28) Would Cost Oregon Businesses & Consumers Billions
Measure 97 is a costly and damaging proposal that will appear on the Nov. 2016 Oregon statewide ballot. The Tigard Chamber has joined the coalition of small businesses, local chambers and consumers from across Oregon in opposing Measure 97 for the following reasons:
The Tigard Chamber since last year has taken an no position on increasing minimum wage in Oregon. We are concerned about the impact to business, our residents and our economy. We are opposed to a significant increase in minimum wage for the following reasons.
1.Raising the minimum wage would raise costs for fixed income seniors with no ability to pay for increases
2.Oregon economists estimate increasing Oregon’s minimum wage to $12/hr will cause a reduction of 52,000 jobs statewide
Content is essential to your business becoming (or remaining) an industry leader. It’s fast becoming a differentiator as more and more customers do their research online and make purchasing decisions long before they speak with one of your sales people.
PRESS RELEASE 1/18/2016
12345 SW Main Street ◊ Tigard, OR 97223 ◊ www.tigardchamber.org ◊ 503.639.1656
For Immediate Release
Contact: Debi Mollahan
CEO, Tigard Area Chamber of Commerce (TACC)
Recognize a Tigard Volunteer! – Call for 2016 Shining Stars Nominations
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How many social networks is your business active on? How often do you post to a blog? How do the topics you cover on both relate to your newsletters and email campaigns?
Photo via: GraphicStock
There was a funny email one of my acquaintances shared on social media last week. In it, a person she didn’t know proposed marriage and then in the next sentence suggested, “Maybe we can get to know each other better.”
To any rational person this message seems out of order and out of context. Sadly, I see a lot of businesses take on this same inappropriate, rushed approach to engaging their customers or potential customers, but without the offer of a binding commitment.