David and Goliath is a great story, but let’s be honest, when it comes to small business the story often doesn’t have the same ending. We’ve watched it as local bookstores go out of business thanks to Amazon and Barnes & Noble. We saw the local grocer close up shop to “spend more time with family.” But often it’s impossible to compete with the loss leaders of big stores and businesses.
But it doesn’t have to be.
Small businesses (under 150 employees) have several advantages over their larger competition. They just need to know how to leverage them.