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Monday, February 13, 2017 - 12:43

Want a sure-fire way to get more traction on your business blog posts? Make sure each post contains these important pieces.

Many small businesses are starting to realize the importance of good content. But what makes content good? Better yet, what makes for great content? While it starts with something that answers your customers’ questions, entertains them, or inspires them, there are basic pieces you need to include to help the post move the dial on your business and get more shares. This article explains the basic anatomy of great blog posts.

Monday, January 30, 2017 - 11:24

Have you ever surfed the Interwebs, found an article, and shared it via email or a text message? If so, you’re a dark social media practitioner. But it’s not as bad as it sounds.

Monday, January 23, 2017 - 16:35

What does your bedtime routine have to do with the success of your business? Plenty. Every time you use everything you have on a given day and you’re exhausted beyond belief, and then you short yourself essential sleep, you’re borrowing from tomorrow’s success. It’s impossible to give tomorrow your all when you’re exhausted, so establishing a healthy bedtime routine is essential to the health of your business. Here’s how you can do it:

Friday, January 20, 2017 - 13:23

For Immediate Release

 

Contact:  Debi Mollahan, CEO, Tigard Area Chamber of Commerce (TACC), 503-639-1683, debi@tigardchamber.org

Recognize a Tigard Volunteer! – Call for 2017 Shining Stars Award Nominations

Tuesday, January 3, 2017 - 16:53

The hottest trend in content marketing for business is video. It’s everywhere and with multiple social media platforms investing serious resources into video in 2017, you can assume it’s not going away.

Using Video for Your Business

The “old-fashioned” way of using video–and I mean this facetiously because it’s how we did it a year ago—was to sit down and record a video. You then would spend hours editing or paying someone to do it for you.

Tuesday, December 27, 2016 - 13:46

Today’s trend of overscheduling is taking its toll on all of us. From work hours that go well over the traditional 8-hour work day to shuttling children or grandchildren to all their different activities; from time volunteering to time dedicated to professional development, who has the hours for networking at a scheduled event? Very few of us.

Yet if you want to grow your business and improve referrals, you have to go out and meet people. Or do you? Is it possible to network online and get the same benefits from it?

Monday, December 12, 2016 - 12:29

There’s a lot of talk about making life easier–getting rid of clutter, buying less, not making things so complicated. We carry around a powerful multi-tasker that takes pictures, does our banking, keeps us on schedule, and makes phone calls. Some people are even moving to 300 square feet homes to minimize the things in their lives.

Yes, simple is in. But is it time to simplify your business?

The answer is probably yes.

Monday, November 28, 2016 - 11:42

David and Goliath is a great story, but let’s be honest, when it comes to small business the story often doesn’t have the same ending. We’ve watched it as local bookstores go out of business thanks to Amazon and Barnes & Noble. We saw the local grocer close up shop to “spend more time with family.” But often it’s impossible to compete with the loss leaders of big stores and businesses.

But it doesn’t have to be.

Small businesses (under 150 employees) have several advantages over their larger competition. They just need to know how to leverage them.   

Monday, November 14, 2016 - 13:11

If you own a business or work for one, I’m hoping it’s a social one. I’m hoping you’ve embraced at least one social media platform and are working hard to engage and connect on it. If not, go do that. If you already are, you should appreciate this list of the worst advice out there for social businesses.

Try it All

Some businesses are so excited about every social platform that they get out there every time a new shiny object shows up. Vine, My Space, Eons, and Orkut appreciate your efforts. (Sorry, a little social media humor.)

Monday, October 10, 2016 - 14:01

From Thanksgiving to Christmas there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing.

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